In the five months we have owned the newsagency in Frankston we have been experimenting with magazine displays in all sorts of places. We want to find the locations which work the best – outside of the traditional aisle end and other usual feature displays. Based on our experience elsewhere we expect to find two of three small locations of space from where we can really drive magazine impulse sales.
The photo shows our latest experiment above the waist height newspaper poster display at the front of the shop. This is not working for Burke’s Backyard so we will try another title next week before we we move onto another space.
We have found one new space which works well but we really need a second for the type of magazine promotions we like to run.