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Stationery in New Zealand

I’ve been in New Zealand today and had an opportunity to see a variety of retail situations.   What interested me is that the businesses selling stationery carry less of the rats and mice products than Australian newsagents.  While there is a risk in reducing range, I’d suggest that they have done this here for sound economic reasons.

We need to look carefully at how our stationery offer is shopped and what it being sought.   While being the stationery retailer of last resort has some emotional appeal it’s not enough to build a business future around.  I suspect this is that New Zealand retailers in the stationery space have found.

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  1. clem

    Good point. Why put items that others don’t sell on expensive floor space. The other retailers don’t.

    In the old days when a newsagent’s floor space was probably cheaper per square meter having a huge range was part of the newsagents look. Now, if the big retailers don’t stock it, it probably doesn’t make the revenue.

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