We are trying some new products for Mother’s Day this year. In addition to Darrel Lea (the Mum’s Bag is a good seller!) and social stationery we have a range of small gift packs, some mugs and other items.
We have also changed our approach to display – located it closer to our greeting card offer – all visible from our main window – as the photo of part of our range shows.
We have had the display out for two weeks and it’s drawing good results.
We refresh the display weekly, moving products around, changing the focus of the offer – this is important since newsagencies have so many regulars that they become store-blind.