Australian Newsagency Blog

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Burke’s Backyard promotion

Mark Fletcher
April 26th, 2008 · 1 Comment

burkes_may08.JPGEven though the latest issue has been on sale four weeks we have placed Burke’s Backyard on display at our counter space – reserved for titles with a good free gift. We figured the free seeds needed another push, hence the display we put up yesterday for the long weekend.

This display at the counter needs to change more frequently given the number of customers who visit several times a week. We were changing the display once a week. Now we are more likely to have a Monday to Thursday display and another from Friday to Sunday. This will depend on whether we have magazines witch free gifts we consider to be valuable and relevant to our customers.

In the meantime, hopefully we’ll move some of the Burke’s Backyard stock we have this weekend.

UPDATE: Saturday @ 3pm – five copies sold off the stand so far.

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Category: magazines

1 response so far ↓

  • 1 Jarryd Moore // Apr 26, 2008 at 4:49 PM

    Interesting. We gave Burke’s Backyard two goes in a prime position (aisle end), the first week it came in and after resting it for a week put it there again.

    Even though we sold some from the location the response isn’t what I thought it would be for a premium gift. We’ve given Cosmo the space this week (and may keep it there for part of next week) and it is flying off the shelves. Maybe it has something to do with the presentation of the gift? The seeds don’t visually present like a premium gift (even though they are).

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