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Impressive free newspaper in Hong Kong

standard_hk08.JPGThe Standard in Hong Kong is one of the best free newspapers I have seen. It easily beats mX – but it’s chasing a very different market, the early morning commuter here in Hong Kong. Today’s edition is 48 pages. While it has some puff pieces, most of the coverage is real news – a train crash in China, a full page on the Austrian horror story and five pages of sports. It’s not filled with the celebrity gossip you see in many other free newspapers. Given the amount of time for reading a morning newspaper, The Standard is satisfying. As a newsagent, I wouldn’t like to see a free newspaper like this in Australia.

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