Through eziPass, we can sell subscriptions for 4X4 Australia, Australian Gourmet Traveller WINE, Australian Gourmet Traveller, Australian Table, Australian House & Garden, Australian PC User, Australian Personal Computer, Burke’s Backyard, belle, BlueWater Boats & Sportsfishing, Bulletin, Cleo (Australia), Caravan World, Cosmopolitan (Australia),Disney Adventures, Disney Girl, Dolly, Good Medicine, HMG, Harper’s BAZAAR (Australia), Inside Cricket, Men’s Style, Money Magazine and Madison in our newsagency.
While we can sell these magazine subscriptions, we are yet to work out how and where we make the pitch to our customers. We don’t want to pull focus from the physical product yet we want to get the gift subscription sale – especially where the gift recipient is a long way from our business. So, we are creating some marketing collateral for use in-store to try and get these sales without losing our over the counter business. It’s a fine line.
Of course, we could just not sell these but that would be us putting our head in the sand – customers want magazine subscriptions for themselves and as gifts. They will buy them from us or somewhere else – I’d rather get the sale if I can.