Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Everyone loves lottery jackpots

Mark Fletcher
May 29th, 2008 · No Comments

jackpotts.JPGThe Powerball jackpot tonight is generating excellent business for us.  It is a traffic and sales bonanza and we are certainly making the most of the opportunity.  My excitement is somewhat dampened by the news from Manaccom about their online OzLotteries deal with ACP.  Theirs is an interesting play since it is outside the sites built directly by the lottery businesses themselves.  They attract customers we cannot reach from bricks and mortar businesses.  They also provide a convenience offer to current bricks and mortar customers who will want to migrate their purchases online.  This has to make us work harder on customer service – to prove the value of face to face sales of lottery products.

I was interested to see press stories talk about the value this week especially because of the jackpot.


Category: Lotteries

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