Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Good Food and Wine Show

Mark Fletcher
May 30th, 2008 · No Comments

foodwine.JPGWe are promoting food and wine related titles in our category based magazine feature this week. It makes sense because it is the Good Food and Wine Show in Melbourne this weekend.

Connecting with local events like this shows we’re connected with the community – beyond our shop. It provides a framework of relevance to the broad range of titles we carry.

Being situated next to a lottery counter and newspaper unit helps drive good impulse purchases. These moves, driving impulse purchases from honey pot products like lotteries and newspapers, are vitally important to us if we are to build a deeper basket.

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Category: magazines · retail

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