So much of today and the next six days is about the Powerball $50 million jackpot. Today we have extended our promotion of the jackpot deep into the newsagency including across magazines. Our encroaching on magazine space is compensated by a refreshed magazine display at our main lottery counter and leading to this. While we are offering the up-sell, it is equally important to have the shop do this for us – in the magazine department and elsewhere. The jackpot value is rare so it makes sense to seek out new customers.