The Australia Post ad on the back page of the current issue of Woman’s Day is brilliant.
This is the kind of ad I want to see from my government owned national postal service. It’s promoting the mail service – not stationery or picnic sets or sports memorabilia or calendars or magazines.
This ad gets Australia Post back to its postal service roots. Well done whoever created this campaign!
The Standard, a free English daily in Hong Kong yesterday demonstrated its strength over the closest English paid-for daily newspaper, the South China Morning Post, with this full page ad on page 21:
They are amazing numbers. 224,128 audited circulation compared to 103,513. This is why we need to be concerned about free daily newspapers – the right distribution model backing a good product in the right location (population and easy mass transit access) makes the free daily a force to be reckoned with.