The Age yesterday had this flyer inserted with the newspaper. This is a clever promotion around access to The Age through Telstra BigPond on a mobile phone.
I am thinking of framing the flyer and putting it on the wall to remind me and others about the future of news distribution. Newsagents need this image to be top of mind as they develop their business plans.
I have nothing against The Age on this. They need to pursue readers wherever they can. Cross-promoting with Telstra makes sense.
Across at The Australian yesterday I saw a different take on the distribution of news in the form of another ad from the Newspaper Works.