A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Marketing 101

I am often asked by newsagents where they can access good training in marketing without signing up for a long course. While there is no fast way to develop good marketing skills, I have found an online marketing course, Marketing 101, at Smallbizu which looks good. It’s free and from what I can see provides a good grounding in marketing principles. I especially like the structured approach it takes to preparing a marketing plan.

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