Our Sophie Randall shops were featured yesterday in the Domain section of The Age, in a report about the popular Cow Parade range. The first we knew about the coverage was when customers visited our Melbourne Central location asking about our cows. Their seeking us out as a result of the story is reminder of the value of editorial coverage in newspapers. We are thankful to Jasnor, our supplier of the Cow Parade range for pitching the story to The Age.
At the local newspaper level, newsagents have many opportunities to provide story ideas to editors: events in store, unique products, community support. All it takes is a phone call or a good press release.