ACP and Pacific have released new titles which leverage existing successful mastheads. Each has been provided to newsagents in a counter display unit. ACP’s Woman’s Day branded ABC of Cooking and Pacific’s Total Girl Party Book should work well at the counter. I would like to see publishers offer a premium commission for counter space allocation as 25% does not cut it.
To compare to the return from other counter offers we need to achieve a minimum GP of 40%, ideally more.
I see these titles as being different to the counter offers I talk about here. The publishers have packed these two titles as if they expect counter space. The displays I and people at my newsagencies do at the counter we do because we choose to.
Can anyone tell me what the average percentage should be on total deliverys for the month to total returns for the month .Just want to know wether these magazine companys are over suppling me or not …
that is just on the one supplier that i am chasing the info on not all 3
thanks shaun