A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The newspaper honey pot

newspaper_honeypot.JPGNewspapers generate a tremendous amount of traffic for newsagents. The photo, taken yesterday at Forest Hill, shows how we try and leverage add-on sales from this traffic. We have more items around papers than usual because all other display spaces are being used. Usually, we would have only two stands next to newspapers. That said, what may appear to be a cluttered look is working well without hurting newspaper sales. We will leave the display setup like this for several more days, a week in total. Anything longer and customers don;t notice.

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newsagency marketing

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