There are a few magazines out now with Christmas in July cover themes so I thought it would be a good time to offer some in-store retail and marketing tips for Christmas in July. Santas Warehouse has some good information on the history of Christmas in July.
- Check with your local council or business association as to what they have on. A quick search online shows plenty do.
- Choose a day to celebrate and focus your attention on having fun. Dress the team and the store.
- Have a competition for the kids around the theme.
- Display any spare Christmas stock from last year.
- Create a giant Christmas stocking which one lucky customer can win.
- Use the event to discount slow moving items – try and create a real sense of bargains.
- Promote the event using a flyer to houses around your location – it is a great way to draw people into your shop. On the flyer, promote the activities and any specials.
- Play Christmas music.
- Call the local paper and get their attention.
Events like this are all about giving people a reason to visit your shop. Making the event fun and relevant to the season (winter) should make it a winner for you.