Our team at Frankston has created a display for Sharpie pens near our Grazia feature display. This double-sided movable display is promoting the David Beckham competition supporting the Sharpie range. People drawn to the Grazia display (see the red carpet leading to this) see the Sharpie display as they head to the counter. Promoting outside the traditional category location is essential to maximising basket value. This is something newsagents don’t do well – primarily because we are supplied by some businesses which control with an iron fist what product we have where in our shops.