Check out the demands ASDA in the UK (Wal-Mart owned supermarket) is putting on magazine publishers as reported by the Guardian. I particularly like the proposed setup charge for a new title. New titles are expensive for newsagents, we carry the stock while the title finds its level. A new title setup charge would respect our labour and real-estate investment and see the publishers carrying the risk rather than us. I also like the proposal of being paid a fee for space allocation. Given rents in for shopping centre newsagents today this is likely to become an economic necessity. Some of the requests by ASDA are way over the top.