We reused most of our Grazia display from last week this week. We have used this week’s posters on the stand. Having the monochrome background enabled us to get away with it and to give Grazia our premium position two weeks running.
The stand (to the left) is important in a display like this – it provides a place off of which consumers can make their purchase. There is no point in having a pretty display unless there is an opportunity to act.