A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The fat magazine

conthome.JPGThe latest issue of Contemporary Home Design, besides a long shelf life, is fat. It is fat because of the free magazine bagged with the latest issue. Newsagents can only fit one copy in a pocket. This means it either gets a coveted flat stack placement or takes up more retail pockets. As with most freebies which are sent with product from Universal Magazines, there is little genuine value.

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