A photo of Grant Hackett is covered on the front page of The Age newspaper today with another of their stuck-on ads. This time, it is a pitch from Streets for their Magnum ice cream. More trash. More evidence of advertising trumping editorial.
Mark, I dont know what your problem is with these ads, at the end of the day its there paper and they can stick on it what they like. Its no different to you desecrating your lotto area by stick mags and other products all over the counter. please note mark i’m not having a go at you for doing this as it is what smart business people do. No different to the people at the Age finding new advertising space that was not previously there.
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scott
sorry guys i meant to say sticking mags, not stick mags
I see a difference in that retail is retail – promotion is for a multitude of products and across multiple categories. The newspaper is a news paper. News is the reason people buy it. Advertising is the financial support mechanism. Allowing ads to cover news is what I have a problem with. It’s my view and I accept they can do what they like. I like a more pure newspaper experience. Fairfax is, as I understand the only publisher doing this at the moment. I may be wrong. I certainly have never seen it elsewhere. There is a huge debate in the US about ads being printed on the front page. We have had that for years.
mark
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SHAUN
Not that we have the age where i am but i had a customer come in this morning and ask which paper had hackets win in it ,with this example of the age it would have lost the sale as it is coverd in advertising
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ted
Mark…you talk a lot about the “newsagency of the future” and the need for newsagents to unshackle themselves from the past. Why shouldn’t Fairfax have a simlar view about newspapers? Double standards methinks.
Ted, I am not saying Fairfax should bot be allowed to do this. My complaint is as a newspaper fan – they are damaging the medium. They have a right to chase the future where they see it – as I have written here many times. These stuck on ads will ot make their future. It is what they are doing online which will do that.
What I write about newsagents and their future does not contradict my v8iews about Fairfax damaging newspapers.
A photo of Grant Hackett is covered on the front page of The Age newspaper today with another of their stuck-on ads. This time, it is a pitch from Streets for their Magnum ice cream. More trash. More evidence of advertising trumping editorial.
Mark, I dont know what your problem is with these ads, at the end of the day its there paper and they can stick on it what they like. Its no different to you desecrating your lotto area by stick mags and other products all over the counter. please note mark i’m not having a go at you for doing this as it is what smart business people do. No different to the people at the Age finding new advertising space that was not previously there.
sorry guys i meant to say sticking mags, not stick mags
Scott,
I see a difference in that retail is retail – promotion is for a multitude of products and across multiple categories. The newspaper is a news paper. News is the reason people buy it. Advertising is the financial support mechanism. Allowing ads to cover news is what I have a problem with. It’s my view and I accept they can do what they like. I like a more pure newspaper experience. Fairfax is, as I understand the only publisher doing this at the moment. I may be wrong. I certainly have never seen it elsewhere. There is a huge debate in the US about ads being printed on the front page. We have had that for years.
mark
Not that we have the age where i am but i had a customer come in this morning and ask which paper had hackets win in it ,with this example of the age it would have lost the sale as it is coverd in advertising
Mark…you talk a lot about the “newsagency of the future” and the need for newsagents to unshackle themselves from the past. Why shouldn’t Fairfax have a simlar view about newspapers? Double standards methinks.
Ted, I am not saying Fairfax should bot be allowed to do this. My complaint is as a newspaper fan – they are damaging the medium. They have a right to chase the future where they see it – as I have written here many times. These stuck on ads will ot make their future. It is what they are doing online which will do that.
What I write about newsagents and their future does not contradict my v8iews about Fairfax damaging newspapers.
mark