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Foreign newspapers the hero category

foreign.JPGNewspapers delivered poor results in the latest sales benchmark study which I published here Friday. The results for the department would have been worse had I extracted foreign newspapers. In more than 60% of newsagencies I have data for they delivered growth. In our Forest Hill store, where we offer more than 30 titles, foreign newspapers delivered a 10% increase in unit sales year on year – excellent growth by any measure. Foreign newspapers are too often regarded as the poor cousins to the capital city dailies. The sales data suggests their readers are more loyal. Foreign newspapers is a category newsagents could do well to research and grow.

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  1. al

    where can one buy foreign newspapers in brisbane? i am trying to find spanish newspapers

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