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The basket builder from behind

frank_mensstyle.JPGThe photo on the left is the back of the ACP basket builder stand which I wrote about in my previous blog post this morning. Once we moved this stand yesterday, we realised we have to make good use of the back otherwise it would be dead space in a high traffic area. The result is this display for Men’s Style magazine. While it is nothing too special, we have made it easy for people to buy off the stand – something too often forgotten in retail displays. Once we created the display we realised that we only ever looked at this ACP stand from the front and for too long had missed the opportunity of using the back.

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