A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The Father’s Day pitch

frank_dad2.JPGThe photo shows one of our Father’s Day displays in our Frankston newsagency. This particular display is for our range of Morish confectionery including the popular Dad’s Nuts bag. I like the products and the display because they pitch a significant point of difference from the retailers around us and a significant departure from what one expects to see in a newsagency. Differentiation is vitally important in any business, even more so in newsagencies. As more retailers have taken on products traditionally exclusive to newsagents we have neglected to chase differentiation.

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  1. Andrae

    Hi Mark,
    Do you have the contact details for the rep or distributor for these products?
    Regards
    Andrae

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