Our Father’s Day gifts are working well, the Kombi Van book ends especially (see top right corner of the photo). We have a book sale as well – a good tie-in. The poker sets are also working well – notice the poker magazine next to the set. Bringing categories together is important.
Father’s Day for us has typically been a slow season but this year is proving to be very different. We have already sold out of the Kombi & Porshe bookends, just about sold out of Compendium DAD product and other giftlines shifting well.
Nicole, What have you done differently this year that you think makes the difference?
Hi Wen. I think because Father’s Day was typically slow in our area we never really pushed it. This time we have taken up all newsxpress promo’s, got Hallmark to merchandise more cards, sourced a lot more gifts and really made it look exciting in the front of our store. It’s working!!