We are now at the business end of Father’s Day, the last week when somewhere between 60% and 90% of Father’s Day purchases are made. We have a story across the front of the shop as well as deep inside across a variety of product categories – cards, gifts, confectioners, lotteries, magazines, books and stationery.
The photo does not capture the full range. To some it may look a little hodge podge. It does look much better in person.
We have sought to demonstrate the range we offer as well as the value of our offer. Father’s Day is no Mother’s Day when it comes to card and related sales. Our in-store efforts are working against that, hence our full-throated display.
Sales are already excellent, showing that going early with a season can work very well, even for Father’s Day.