I “get” the 30 Days of Fashion and Beauty which is run by ACP Magazines. It helps us promote a range of magazine titles from different categories under a common brand backed by TV and other media coverage. May be it is just me, but the campaign this year seems better, more cohesive, than previously. I particularly like the point of sale material. We are certainly embracing it in our newsagencies and actively promoting the magazine titles.
Nope, not just you. The campaign is definatly better this year. I honestly cant even remember pervious campaigns.
A plethora of the stores, designers and manufacturers are pushing events and links with the campaign.
This is innovative marketing.