We are actively promoting September’s BIG Crossword magazine from Lovatts because of the Andre Rieu tickets being given away in a competition. This is a competition which connects well with our demographic. It also connects with our strong crossword sales – more than $30,000 a year. Newsagents serving an older demographic or with strong crossword sales ought to get behind this. This is an ideal counter offer. It will equally work well promoted with the daily newspapers. And before anyone asks, the folk at Lovatts have not suggested I promote this.