The Federal Government yesterday released an issues paper on unit pricing. This will be of interest to newsagents because of possible legislative changes. Read the brief paper and consider a submission if appropriate to your newsagency.
The Federal Government yesterday released an issues paper on unit pricing. This will be of interest to newsagents because of possible legislative changes. Read the brief paper and consider a submission if appropriate to your newsagency.
Aldi seems to be embracing this. A full back page on their catalogue explaining on how to use this to get more for your dollar.
Would magazines sell better if you paid for each page excluding advertisments? It would be interesting how it would apply to us.
I am a bit surprised that the government is pushing for this as this Unit pricing has been active in the UK and Ireland for a decade or more and surveys have shown no considerable benefits to consumers by having it.
Personally, IF I want to work out the best value I just use the calculator on my phone.
Niall,
Your right to point out that unt pricing is unlikely to have any considerable benefits to consumers.
The concept of unit pricing is aimed mainly at grocery lines that use a standard and meaningful unit of measurement (weight, volume, length) – so its introduction won’t have a very big effect on newsagencies.
The unit pricing concept doesn’t take into account anything but price. It ignores the quality and other unique aspects of products. If we are comparing same brand, different size package then in almost all cases the larger the packet the greater the value. So where does unit pricing help consumers?
And then there is of course the cost of implementation. This is huge in terms of software development, data entry, labour, printing, etc. That cost won’t simply be absorbed by business – it will be passed onto consumers.
The concept seems to provide very little for a very large cost.