This newsagent putaway card inserted with every copy of Part 1 of Real Life Bugs is proof that publishers listen. This coupon, promoting newsagent putaway of the partwork, has been included as a result of representations by me and, I am sure, other newsagents to partworks publishers. If they wanted to only pay lip-service to our request, the coupon would have been cheap and nasty. Instead, we have an attractive coupon, in keeping with the style of the partwork.
Smart newsagents are leveraging this coupon and providing customers with putaway sign up forms when they purchase part 1.