Australian newsagents ought to feel tremendous pride at the success of Australian Women’s Weekly. It was our channel which distributed and sole this title exclusively for decades. Newsagents were key to the making the Weekly the success it was all those years ago and wile other retailers share tit title today, it was newsagent’s hard-yards which connected the title with consumers.
Remember, this grand of lady of publishing grew in a time without TV and mass electronic media advertising – the retail channel was crucial. Newsagents actively promoted the title and nurtured loyalty around the masthead.
I bet there are people working in newsagencies today who remember fifty and even more years ago and the work newsagents did to support AWW. These are real heroes for this title. The displays we make this week and next in our stores ought to be a salute to the newsagents who made the title a success.