A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Revising the counter offer

cal_candy.JPGWe have revised our counter offer at Forest Hill – introducing small magnetic day to a page calendars. This display has been in place for a week and is achieving good results. The high price and good margin make each calendar worth more than a candy bar. We have been careful in selecting the calendar titles to promote in this impulse position.

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Calendars

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