A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The value of change

frank_bazaar.JPGA few weeks ago at our Frankston newsagency, we moved the ACP magazine display unit from the front of the shop to next to newspapers. This unit has been provided by ACP as a basket builder – to drive impulse purchases. For it to work it needs to be seen by customers. Leaving it in the one place too long means it becomes invisible to regulars. Our move has worked well for the magazines on display in the unit. It has also worked well for the magazine we feature on the back of the unit.  Harpers Bazaar is the current title benefiting from thisadditional display space.

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