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Yachting World magazine confuses

yw_oct08.JPGThe publisher of Yachting World is confusing consumers with the new retail offer.  There is the magazine available at its regular price – $9.75 – and the same magazine bagged with Classic Boat for a higher price – $13.70.  The confusion comes from the bagging.  Newsagent shoppers know the bagged magazines don’t offer great additional value since most of the free stock is old and even damaged.  They will not consider that Classic Boat is worth the extra cost and will be confuses by the two prices and the claim that the bagged package represents a saving of $7.00.  On top of that, newsagents now need to double their space allocation for Yachting World magazine.

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