With Christmas well and truly under way at the majors, we created an initial window display last week to feature some soft toys and boxed Christmas cards. This is the earliest we have gone out with Christmas. It is working, customers are purchasing.
The battle is around space and the battle between calendars, diaries, books, Christmas and the usual flow of promotions. The next two and a half months will be challenging on this front.
Our focus is to create a unique and enjoyable shopping experience while, at the same time, embracing every opportunity of the channel and the season.