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Launch of Power magazine

aglaunch.JPGDymocks in the Princes Building in Hong Kong has an impressive window display for the launch issue of Power magazine. Rather than posters and the usual materials we use, they have gone for a less is more approach and let the title speak for itself. This is more in line with the location (a business building) and the general approach to magazine marketing in Hong Kong.

As for the magazine itself, timing may not work out to be that ideal for it.

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