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Magazines pinch space from a competitor

fhn_gourmet.JPGGourmet Traveller has an advertiser’s catalogue stuck to the back of the magazine so that it sticks up above the masthead.  The catalogue steals space from the next magazine up in the display unit.  The photo illustrates how Delicious suffers from this intrusion into their space.  The same catalogue, for The Garden Lounge, is on this month’s Burke’s Backyard.  In addition to blocking other product, it looks like bonus content rather than the advertisement it is.  Magazine publishers need to show more respect for competitors and newsagents who need to serve all titles.

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