Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magazine cover up steals space

Mark Fletcher
October 29th, 2008 · No Comments

whattitle.JPGThe masthead of latest issue of The World of Cross Stitching by the calendar included in the sealed bag with the magazine. This will confuse non-regular customers. The other problem with this issue is the packaging. They have cone for a bag which is around 12% bigger than the usual magazine which steals space from the title next to and the title above The World of Cross Stitching. While this may seem petty to blog about, as a specialist magazine retailer we try hard to fairly represent all titles. Space is finely balanced and all it takes is one or two publishers to encroach on others and that balance is thrown off.

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Category: magazines · retail

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