Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper masthead trashed

Mark Fletcher
October 30th, 2008 · No Comments

smh_oct30.JPGThe Sydney Morning Herald brand was well and truly trashed by the placement of an ad for real insurance stuck on top of the newspaper’s masthead today. This is the worst of these stock-on ads I have seen. It demonstrates a complete lack of respect for the SMH brand and the newspaper masthead by Fairfax.

Brand is everything in business.  It defines your product and evokes emotion in the mind of consumers.  Why, then, would you allow another brand to cover it up.  The only reason I can see is that the money from the advertiser is more important than the brand you are permitting to be covered.

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Category: newspaper masthead desecration

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