Opposite the Halloween display, near greeting cards, at our Frankston newsagency one of the team members placed a large snake. It’s all part of the theatre of Halloween and having some fun in the shop. Halloween is great for that – engaging with the shop and customers for some light relief. It is also a very successful NEW season for newsagents and other retailers. The key is to know how to leverage the success. At the risk of sounding like plugging a business I am involved with – newsXpress does this very well by sourcing product and excellent marketing collateral.
it’s a shame that not many stores get into halloween. the big retailers like big w, target, etc do nothing, and for everyone else it’s just another day.
it’s great fun to get dressed up at work and to decorate the store.