Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Snakes in the shop

Mark Fletcher
October 31st, 2008 · 1 Comment

snake_cards.JPGOpposite the Halloween display, near greeting cards, at our Frankston newsagency one of the team members placed a large snake. It’s all part of the theatre of Halloween and having some fun in the shop. Halloween is great for that – engaging with the shop and customers for some light relief.  It is also a very successful NEW season for newsagents and other retailers.  The key is to know how to leverage the success.  At the risk of sounding like plugging a business I am involved with – newsXpress does this very well by sourcing product and excellent marketing collateral.

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Category: marketing · retail

1 response so far ↓

  • 1 Aaron // Oct 31, 2008 at 5:17 PM

    it’s a shame that not many stores get into halloween. the big retailers like big w, target, etc do nothing, and for everyone else it’s just another day.

    it’s great fun to get dressed up at work and to decorate the store.

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