These small keychain calendars are selling well at the counter at our newsagencies. I am sure they would not sell as well if we placed them elsewhere – away from the counter. They are a perfect impulse item. I have noticed they are popular with older women who are pleased to have found something for a granddaughter. It is pleasing to see a $1.10 sale turn into a $10+ plus sale thanks to the placement of these mini calendars at the counter.