The latest issue of Delicious magazine arrived today. It is double issue. The publisher sent double stock. A smarter move would have been to send the usual supply today and top up supply in four weeks. Instead, by sending double the quantity today, the supplier saves money and newsagents stump up cash four weeks earlier. Smart sales based replenishment would be the best solution for newsagents. This technology is available today for publishers who want to support newsagents to remain magazine specialists.