Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The MX habit well established

Mark Fletcher
November 26th, 2008 · 3 Comments

I watched the distribution of MX, the free daily newspaper from News Ltd in Sydney late today.  Most people walk up to collect the paper – it is sought after.  It is fascinating watching this from a newsagents perspective.  I bet that half the newsagents in Australia don’t know about the MX success on the Eastern Seaboard. Good on News Ltd, MX is an excellent success story.

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Category: Newspapers

3 responses so far ↓

  • 1 Andy // Nov 26, 2008 at 10:47 PM

    i hope you didn’t go to Sydney specifically for that purpose 🙂 You’d see the exact same thing in Melbourne!!

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  • 2 Mark // Nov 26, 2008 at 10:53 PM

    No Andy I met with two suppliers up here this afternoon. I have seen the Melbourne distribution as well as free papers overseas. There is something about the Sydney commuters…

    mark

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  • 3 Aaron // Nov 27, 2008 at 8:22 AM

    there used to be a free morning paper as well… melbourne express or something. either way it lost out to mx, which is a great read.

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