I watched the distribution of MX, the free daily newspaper from News Ltd in Sydney late today. Most people walk up to collect the paper – it is sought after. It is fascinating watching this from a newsagents perspective. I bet that half the newsagents in Australia don’t know about the MX success on the Eastern Seaboard. Good on News Ltd, MX is an excellent success story.
i hope you didn’t go to Sydney specifically for that purpose 🙂 You’d see the exact same thing in Melbourne!!
No Andy I met with two suppliers up here this afternoon. I have seen the Melbourne distribution as well as free papers overseas. There is something about the Sydney commuters…
mark
there used to be a free morning paper as well… melbourne express or something. either way it lost out to mx, which is a great read.