Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Responding to growth in DIY magazines

Mark Fletcher
November 27th, 2008 · No Comments

handymanmag.JPGI read recently (cannot recall where) that DIY and handyman magazines are travelling well right now. I checked our numbers and saw that this is a healthy segment for us. Handyman from Reader’s Digest is one of those magazines selling particularly well. We are promoting it at one of our counters this week as our Magazine of the Week. A good tip for product placement back in the magazine fixturing is to have all handyman / DIY titles in a column, blocked together. Too often this not the case and sales are lost as a result.


Category: magazine distribution · magazines

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