A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Devaluing the Vogue brand

voguedamage.JPGVogue does not look like a premium title when the promotional material shoved into each copy is so easily damaged in transit.  All of the cards promoting the bonus with the latest issue were damaged in our shipment.  We are contemplating removing them because they mage the magazine look damaged.  I appreciate that the publisher wants to promote the bonus – they need to do this in a way which respects their excellent brand.

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