Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Brain Trainer cash drainer

Mark Fletcher
December 24th, 2008 · 3 Comments

puzzlerbrain.JPGThe Puzzler Brain Trainer is a drain on newsagent cash.  The new issue came out today and is to be returned week five next year – the same time as the issue this new issue replaced.  We do not need two issues on the shelf at the same time.  Most newsagents would not have the space.  All this delayed return achieves is a delay in refunding newsagents for unsold stock.  Grabbing cash from small business newsagents like this is unfair.

It is actions like this which make newsagents want to pull back on magazines.  One day, magazine distributors will wonder what they did to cause newsagents to focus more attention on other product catgeories.


Category: magazines

3 responses so far ↓

  • 1 Shaun s // Dec 24, 2008 at 2:17 PM

    and you can’t even send them back via net online . i just spent an hour doing returns on there when i could scan the same amount using the tower system in 10 min .


  • 2 Angelo // Dec 24, 2008 at 2:23 PM

    Hi Mark,
    Merry Christmas to you, your family and your team at Tower.

    My wife Melissa & I thank you for all your efforts with the blog this year. We have been using it as a resource for the last three years since becoming a Newsagent and use it along with other resources to become better at what we do in our channel. Keep up the good work which I am sure you know is well regarded in the industry.

    Seasons greetings to all other Newsagents over the festive season. Have a safe, healthy & prosperous 2009.

    Jindabyne Newsagency


  • 3 Chris W // Dec 24, 2008 at 2:53 PM

    I’ve sold a grand total of one copy of these from the first issue. They seem to have too much of a cerebral look rather than the fun image that the better-selling Australian puzzle books have.


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