Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Charity Christmas cards matter in post-Christmas sales

Mark Fletcher
December 29th, 2008 · 1 Comment

charitycards.JPGEven in the post Christmas sales, a charity connection matters when it comes to selling boxed Christmas cards. 

I saw one customer today purchase three boxes from us because we had cards which raised funds for the Peter Mac Cancer Centre.  This customer came in to buy a newspaper and struck up a conversation when waiting to meet a friend at the front of the shop.  The charity connection drove the purchase. 

We are actively promoting the charity connection with our Boxed Christmas Cards through the current sale.  

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Category: Greeting Cards · retail · Social responsibility

1 response so far ↓

  • 1 hayley // Dec 30, 2008 at 9:20 PM

    Charity Xmas Cards are a boon, one company in particular covers 6 different charities. It does this very very well I might add, the consumer leaves with a “feel good” attitude about perhaps helping someone a little instead of the rubbish the media keeps feeding the masses of christmas being over commercialised…

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