Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New Year’s Eve masthead cover-up

Mark Fletcher
December 31st, 2008 · 1 Comment

age_dec3108.JPGThe Victorian State Government has paid to cover the masthead on The Age newspapoer today with an ad prepaid taxi fares.

Pity.

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Category: newspaper masthead desecration

1 response so far ↓

  • 1 Mark T // Jan 1, 2009 at 1:33 AM

    Why desecrate the masthead?
    If these type of stick-on advertisements are used so regularly, why not allow for a 30mm x 30mm blank space where the sticker containing the advertisement in question could then be placed?
    It’s nothing short of greedy!
    What’s next?… advertisements stuck over the top of editorial pieces, general content and/or other paid advertisements?

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