With Woman’s Day sales up 30% Monday and Tuesday and a sell-out likely, we replaced our Woman’s Day counter display this morning with one for Super Food Ideas. Super Food comes with a free kitchen timer, making the $2.90 price exceptional value. As is often the case, we were given little in the way of marketing collateral – one crushed poster – so we made our own.
With many newsagency regulars visiting two or three times a week, changing the main counter offer display mid-week is worthwhile.