We are promoting Take 5, That’s Life and New Idea out the front of our newsagency. They all prominently feature an Australia Day connection. On either side we have maps of Melbourne and Victoria – getting out and about and seeing part of Australia is behind Jason’s idea here. We pulled the flags off the Internet and created the display in around ten minutes.
The display looks more effective in real life than the photo. We are confident it will generate good results for us.
We stayed away from balloons because we have those for the OzLotto$20 million jackpot next week and for our Valentine’s Day window.
What I like about this display is that it promotes titles from more than one publisher. Too often we get caught up in single title or single publisher displays and this does not help our business as much as it helps the publisher.